Wir sind „supergeil“ und „schreien vor Glück“, obwohl wir „gar kein Auto haben“ und nur noch „im Kopf umparken“: Es gibt Slogans und Bilder, die sich in das kollektive Gedächtnis schreiben, während andere Werbung in Vergessenheit gerät.
Die populärsten und erfolgreichsten Werbekampagnen von der Nachkriegszeit bis in die Gegenwart werden nun vom 31. März bis 27. August 2017 in der Ausstellung „Berührt – Verführt. Werbekampagnen, die Geschichte machten“ im Museum für Kommunikation Berlin lebendig. Gezeigt werden rund 50 Kampagnen – von der Wieder-einführung bekannter Marken wie Persil mit dem Slogan „Es gibt wieder…“ über die Kult gewordene „sexy-mini-super-flower-pop-op-cola – alles ist in Afri-Cola“-Werbung aus dem Jahr 1968, den schockierenden Motiven, mit denen Benetton 1992 polarisierte, bis hin zur „Supergeil“-Social-Media-Kampagne von Edeka.
Museum für Kommunikation Berlin
Leipziger Straße 16
10117 Berlin-Mitte
Telefon +49 (0)30 202 94 0
Telefax +49 (0)30 202 94 111
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