Swatch-Uhren sind bunt, laut und vielfältig – und passen damit super zu Berlin. Im neuen Swatch-Laden am Hauptbahnhof habt ihr jetzt die Chance, euch eure ganz persönliche Berlin-Swatch zu gestalten.

Swatch Store Berlin Hauptbahnhof © Swatch Group

Swatch Store Berlin Hauptbahnhof © Swatch Group

Dabei ist Swatch mehr als bloß eine Uhr. Vielmehr verkörpert sie das Lebensgefühl, die Individualität ihrer Träger:innen. Bereits Anfang der 80er kamen die ersten Modelle auf den Markt: alle bestehend aus nur 51 Einzelteilen, wasserdicht und stoßfest, mit einem Quarzwerk und in flippigen Farben. 1991 wurde die Swatch Automatic entwickelt, 2004 dann das erste internetfähige Modell. Im Herbst 2020 ging das Unternehmen dann den nächsten Schritt und ersetzte die herkömmlichen Werkstoffe durch Materialien aus biologischen Anbau.

Choose your own design! © Swatch Group

Choose your own black & white design © Swatch Group

Choose your own color design © Swatch Group

Choose your own color design © Swatch Group

 

 

 

 

 

 

 

 

Doch so sehr sich Swatch immer wieder an die Anforderungen der Gegenwart anpasst, so sehr bleibt jedoch eines gleich: die Auswahl an kultigen Designs. Swatch steht für Kreativität, Zeitgeist und Lust an der Provokation. So dienten die Uhren bereits Künstlern unterschiedlichster Stilrichtungen als Leinwand.

Im Swatch Store Berlin Hauptbahnhof © Swatch Group

Im Swatch Store Berlin Hauptbahnhof © Swatch Group

Am 13. Januar 2022 eröffnet Swatch nun einen neuen Laden im Erdgeschoss des Berliner Hauptbahnhofs. „Kommse rin, könnse rauskieken“ – so lädt der Neonschriftzug Berliner und Touristen zugleich ein. Auch das Innere des Ladens greift das Flair der Hauptstadt und das Thema Bahnhof auf. So sind die weißen Mittelraummöbel mit einem roten Streifen in Anlehnung an den ICE versehen und der Raum mit blauen Ortschildern dekoriert. Rote Klinkerwände tragen zum warmen Gesamtbild des Geschäfts bei.

Und zur Eröffnung hat sich Swatch etwas ganz Besonderes einfallen lassen: Gemeinsam mit dem Berliner Designer und Illustrator Hülpman (Felix Aaron Hülpüsch) hat Swatch ein Berlin-Design entworfen, das exklusiv nur in diesem Laden erhältlich ist.

Hülpman © Swatch Group

Hülpman © Swatch Group

Ob Tourist oder Einheimischer, jeder wird darauf garantiert „sein Berlin“ entdecken. Weltbekannte Sehenswürdigkeiten, wie das Brandenburger Tor und der Fernsehturm, aber auch legendäre Berliner Klassiker, wie der Späti oder die Currywurst, finden sich in dem Design wieder.

Ein zusätzlicher Clou: Das Berlin-Design wird mit Hilfe der digitalen Plattform Swatch X You zur individuellen Armbanduhr. Swatch X You ist ein Tool, mit dem ihr euer ganz persönliches Modell gestalten könnt – und das in nur wenigen Minuten. Ein Konfigurator, der online und in ausgewählten Swatch-Läden zur Verfügung steht, führt ganz einfach durch den Kreationsprozess. Mit Verschieben der Uhr auf dem Design, Heranzoomen und Drehen, könnt ihr euren Lieblingsausschnitt wählen, im Anschluss die Farbe für das Uhrwerk bestimmen und eine Kurzbotschaft auf dem Gehäuseboden hinzufügen. So entsteht eure ganz persönliche Berlin Swatch.

Berlin Swatch Design Color © Swatch Group

Berlin Swatch Design Color © Swatch Group

Berlin Swatch Design Black & White © Swatch Group

Berlin Swatch Design Black & White © Swatch Group

 

 

 

 

 

 

 

 

Swatch-Uhren passen weder in eine Schublade noch in einen Rahmen, dafür aber an jedes Handgelenk. Schaut vorbei und nutzt die Chance, eure Berlin-Liebe zum Ausdruck zu bringen!

Mehr Info findet ihr bei Swatch Store Hauptbahnhof und www.huelpman.de

 

Header-Foto: Berlin Swatch Design Color © Swatch Group

 

 

 

 

 

 

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